Digital Marketing can include marketing techniques such as search result ads, email ads and any other forms of channels that reach customers. By using numerous types of channels to promote your business you are ensuring that you are reaching a wide range of customers. Digital Marketing can be viewed as advertising of your business through numerous channels making it the method by which companies can endorse their brand and products.
Types of Digital Marketing channels
Pay-Per-Click (PPC) Advertising
PPC advertising allows digital marketers to promote their business above organic searches on search engines such as Google, Bing etc. By doing this type of advertising you are allowing your business to be promoted to an audience that is searching for related terms to the products or services that you provide. You can target audiences that are demographic specific, meaning you are able to tailor your advertising as closely as possible to your intended audience.
If you wish to read more about Pay-Per-Click Advertising, then please read our What is Pay-Per-Click Advertising blog post. If you are looking to start advertising to your audience through Pay-Per-Click then get in touch, we can provide you with expert advice on how to setup and run your campaigns.
Content Marketing
Content marketing uses techniques such as Search Engine Optimisation (SEO) which relies on the content that is on your site having you rank organically in search engines. Content through this marketing channel is primarily published on websites which is then promoted through social media, email marketing, SEO or even PPC campaigns.
If you are looking to find out more on Content Marketing and how it can be beneficial to your business then please read our blog on What is Content Marketing. If you are looking to have your website optimised with full SEO standards, then get in touch.
Website Marketing
Website marketing is the core to digital marketing with it being one of the most powerful channels. Website marketing is the link that is needed to execute all other forms of digital marketing with your website representing your brand, product, or service.
If you are looking to take your business online and are unsure about where to start or are looking to have your website improved upon then get in touch.
Social Media Marketing
Social media marketing is used to show off your business establishing social trust and brand awareness. It should give your audience an insight into your business allowing you to promote your business gaining you leads or even acting as a channel in which you can generate sales from.
Email Marketing
Email marketing can be frowned upon by many businesses as it can be viewed as a spammy channel. This is however not the case as it is one of the most effective methods in getting in touch with your audience and potential customers. By using methods such as newsletters you are creating customer acquisition funnels which should turn those leads into customers.
Benefits of Digital Marketing for Small Businesses
Cost Effective
With Digital Marketing you can create one ad campaign that will draw visitors to your site. These campaigns can target a select audience which you have control over, giving you more flexibility and customer contact for your ad spend.
Increased Market Reach
When you make an ad promoting your business it is out there for everyone to see meaning that you are engaging with a wider audience. This makes it easy to grow your business’s market reach.
See your Improvements
With non-digital marketing campaigns there is no real way to find out how each customer found your business. With digital marketing campaigns you can see how many customers view your site or blog, how they interacted with it and if they purchased anything from you. These conversion metrics are what make digital marketing so useful when it comes to marketing your business.
Final Thoughts
Digital Marketing is one of the most useful methods for increasing your audience and improving your brand awareness. By using the Digital Marketing channels above, you will be able to reach a wide audience allowing you to generate more leads and increase your business sales.
If you aren’t sure where to start with Digital Marketing and are looking for some advice and help, then please get in touch to talk with one of our marketing experts. We can also help provide your business with SEO and PPC Advertising campaigns, helping to improve your sites visibility and overall audience interaction.
